The "Not Normal" Spec Campaign for Anthropic
Anthropic said they needed a designer to build "not-normal" ads for a "not-normal" AI company.
Challenge accepted.
Type: Self-Initiated Spec Campaign & Social Acquisition
Role: Brand Designer & Campaign Strategist
Target Brand: Anthropic (Claude AI)
The Concept
Most AI ads focus on automations and algorithms.
I wanted to focus on the human experience of a breakthrough moment. I designed a set of ad concepts centered around the theme of turning chaos into clarity, using Claude as the creative partner that helps distill high-speed ideas into bold visual design.
The Strategy:
Rather than dropping a resume into an ATS void, I built the work, published it publicly on LinkedIn, tagged the creative leadership team, and let the design speak for itself.
Focus Areas: Brand Design, Digital Advertising, AI Product Marketing, Creative Copywriting
Tools: Figma, Adobe Creative Cloud, Claude AI
