Cielo Source & Engage CLO.AI
Overview
Cielo embarked on a strategic initiative to enhance brand visibility and introduce its latest offering, Cielo Source & Engage, to the market. The project aimed to leverage digital marketing channels to drive awareness and engagement among target audiences.
Objective
The primary objective was to elevate brand visibility and introduce Cielo Source & Engage to the market effectively.
Product Launch Campaign
The product launch was strategically scheduled for November 14th, followed by the commencement of a robust paid advertising campaign on November 15th, extending through the end of 2023. This timeline ensured maximum visibility and sustained engagement during the crucial holiday season.
Landing Page Strategy
The landing page and its content were seamlessly integrated into cielotalent.com. All ad campaigns directed traffic to this optimized page on cielotalent.com.
Webpage Build
Objective: To design and develop a webpage that effectively communicates the services and advantages of Cielo Source & Engage in the Talent Acquisition space.
Outcomes:
Enhanced Understanding: Prospects now have a comprehensive resource to understand the services offered by Cielo Source & Engage.
Competitive Advantage: The dynamic design and clear presentation of our services provided Cielo with a competitive edge, distinguishing us from other players in the Talent Acquisition industry.
Client Engagement: The engaging and informative nature of the webpage has led to increased interest and inquiries from potential clients.
Cielo Source & Engage is an intuitive tool tailored for in-house Talent Acquisition (TA) teams. It empowers users to seamlessly source, match, engage, and schedule potential candidates, eliminating the reliance on external resources.
Organic Reach through LinkedIn
Showcasing the designs on LinkedIn played a pivotal role in our marketing strategy. By leveraging this professional network, we enabled key stakeholders to organically promote the service through word-of-mouth recommendations. This approach not only amplified our reach to potential future clients but also fostered deeper client engagement. The authentic endorsements and shares by industry leaders on LinkedIn significantly enhanced the credibility and appeal of our product, driving both interest and conversions.
Key Elements:
Mockups and Motion Design: We created a series of mockups and integrated motion graphics to guide users through the AI experience. These interactive elements provided a realistic view of how our solutions work.
Real-Life Interactions: By showcasing real-life scenarios, we enabled future prospects to visualize the practical applications of our services.
Brand Identity: The webpage was meticulously designed to maintain and enhance Cielo's brand identity, ensuring consistency and recognition across all touchpoints.