China WeChat Illustrations

Platform: WeChat
Deliverables: Social Media Post
Software: Adobe InDesign, Adobe Illustrator

To celebrate Cielo's partnership with Asian Pacific partners, a captivating series of illustrations was meticulously crafted to honor significant global holidays. Among these, the Chinese New Year stood out with its vibrant symbolism, where a majestic dragon was imaginatively depicted to convey heartfelt wishes to our APAC teams for a prosperous year ahead. This initiative not only celebrated cultural diversity but also underscored our commitment to inclusivity by seamlessly integrating global design trends into our WeChat channels across China to improve Cielo’s global prospects.