Kognitos Display Advertisement Design
Brand Strategy
Role: Visual Designer, Illustrator, Concept Development
Tools Used: Adobe Illustrator, Adobe InDesign
✦ Overview
For this project, I was tasked with designing a display advertisement for Kognitos, a company known for simplifying complex automation through natural language processing. The challenge was to create a visually engaging ad using original illustrative work that would stand out in a digital space, while clearly communicating Kognitos’ brand value: automation made human.
✦ Creative Approach
Kognitos operates at the intersection of AI and accessibility—so I approached the design with the goal of visualizing complexity in a way that felt light, approachable, and intuitive. Rather than leaning into sterile tech visuals, I opted for a warm, illustrative style that could make abstract concepts like “automation” and “efficiency” feel more relatable.
The composition centers around characters interacting with everyday tasks—transformed through seamless automation. I used visual metaphors like flowing lines, connected dots, and simplified machine elements to guide the viewer’s eye and subtly represent Kognitos’ invisible backend logic.
✦ Design Objectives
Attract Attention: Use bold colors, playful illustration, and clean composition to stand out in ad placements
Brand Alignment: Maintain consistency with Kognitos’ tone—modern, smart, and human-centered
Communicate Quickly: Ensure that key messaging is understandable within seconds, even without heavy text
Scalability: Create a design that works across multiple display sizes and formats without losing visual clarity
✦ Results
The final display ad offers a vibrant, friendly, and informative visual that captures the heart of what Kognitos does. It bridges the gap between high-tech innovation and user-first design, showcasing how illustration can bring clarity and character to a digital campaign.