Volvo Advertisement Campaign Assessment
Client Context
As part of a design assessment for Honest Digital, an agency specializing in automotive advertising, I was tasked with creating a series of digital display ads for Volvo. The goal was to demonstrate strong brand alignment, adaptability across formats, and a refined visual execution true to Volvo’s Scandinavian minimalism.
✦ Objective
Develop a cohesive ad suite that highlights Volvo’s brand values—safety, freedom, premium quality, and modern minimalism—while ensuring usability and consistency across desktop, mobile, and social platforms.
✦ Design Approach
Brand Research: Referenced Volvo’s Global Newsroom, official brand library, and existing dealership campaigns (Volvo Ireland, Canton, and Manhattan) to ensure accuracy and authenticity.
Typography & Hierarchy: Center-aligned, bold type treatments emphasized key messaging and numbers while supporting copy was kept understated for clarity.
Visual Language: Scenic lifestyle imagery reinforced Volvo’s themes of freedom, travel, and aspiration, paired with gradients for legibility without compromising imagery.
Scandinavian Minimalism: Clean layouts, balanced negative space, and understated CTAs (e.g., Discover More) created a refined, premium look.
✦ Deliverables
Homepage Slideshow Banner (Desktop & Mobile)
Google My Business Banner
Instagram / Facebook Posts
✦ Highlights
Responsive designs adapted for desktop, mobile, and social without losing visual consistency.
Scaled and positioned Volvo Word Mark according to digital guidelines for brand integrity.
Designed CTAs with platform-specific UX in mind (e.g., no button for mobile feed, shorter copy for small spaces).
